Frequently Asked Questions

What is life coaching?

Life coaching is the process of transforming one’s life from insight into action.

How does life coaching work?

First we look at where you are, and determine where you want to get to. Once we know the destination, then we look at what is stopping you getting there, and how we can move you forward.

I use a variety of tools and techniques including but not limited to Neuro-linguistic Programming (NLP), Cognitive Behaviourial Therapy (CBT) and the TGROW coaching model. I also draw from my rich life experience from my days as an entrepreneur, addiction recovery, as well as the extensive coaching and personal development work I’ve done myself.

What’s the difference between life coaching and therapy?

Therapy is more focused on mental health, and transforming dysfunctional behaviours into functional ones. It tends to involve a lot of focus on the past.

Life Coaching, however, is more focused on moving forward and creating your future. Imagine you are in a car at point A. The process of my coaching is about determining where point B is for you, helping you determine the best route to get there, and seeing if there are any blockages in the engine of the car (such as limiting beliefs).

There may be some overlap with certain therapy and life coaching styles such as exploring your psyche. My life coaching tends to only revisit the past in an almost surgical way of rewriting old core beliefs, whereas therapy tends to focus exclusively on the past.

It should be stressed that life coaching is not a replacement for professional psychological help. If you believe you are suffering from mental health issues, you should first speak to your doctor as a first port of call.

How much do you charge?

See my Prices page.

Do you work face-to-face or over the phone? Is there a difference?

I offer both at present. There isn’t any difference in the quality of session I have found.

Are you qualified and insured?

Yes. I have a BSc (Hons), I’m a certified NLP Master Practitioner, and I hold a CPD-Accredited Diploma in Life Coaching.

Who says you are one of the best life coaches in London?

I have many 5-star reviews on Google. Please do read them!

Do you provide life coach training?

I can teach you how I do life coaching and how I built a successful life coaching practice. Please book a free consultation with me as normal.

Do you offer discounts?

Would you go to a supermarket and ask for an arbitrary discount? Most likely not. The same applies for my coaching. My pricing model works whereby if more sessions are required to achieve your objectives, then the price per session reduces.

I have a friend/relative who would benefit from life coaching - can you help?

If it is a psychological or mental health issue, you should first refer them to a medical or psychological professional.

If you believe they would really benefit from coaching, know that I can only work with them if they are willing to work with me. Most likely, they are not ready for coaching yet if you are having to book the consultation for them.

Instead, it may be better for you to focus on your life and your issues to avoid becoming codependent with trying to fix the person you are trying to help (this is especially true if they have an addiction).

Do you work with people under 18?

With their parents/guardian permission, and subject to my Coaching Agreement, yes.